Michael Weber, MD

The Story Behind DirectLineMD

As a physician, I love what I do. I was always looking to grow my practice, but I had a problem.

I couldn't be everywhere at the same time. Being busy in one hospital or in the office resulted in referrings calling less. Out of sight, out of mind.

How could I stay at the top of the minds of my referring physicians – even in busy times?

That’s how the DirectLineMD app was born. The easy-to-use technology takes your hospital’s internal phone numbers and puts them into a fast, intuitive and secure app that allows user to be more productive.

When trying to reach an area of the hospital, three quick touches are all it takes to dial a number from a physician’s smartphone. Embedded within this app are your institution’s logo and branding, and reminders for your own practice (for example, one-click links to my call service).

The app has become an integral part of my own practice and lets me give something back to my referring physicians by making their days easier. But I soon realized that it could be even more useful to hospitals in promoting their preferred physicians.

If you have any questions please contact me directly or you can listen to my interview on ReachMD by clicking the link below.